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丁姵如教師 基本資料

科系 企業管理學系
學歷 英國曼徹斯特大學商學博士畢業
專長 行銷管理、消費者行為
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丁姵如教師 個人經歷

單位名稱 職務 起迄日期

丁姵如教師 研究成果

期刊論文

篇名 期刊名 卷期(Vol. No.) 頁數 年份 作者 語言
Using Big Data and Text Analytics to Understand HowCustomer Experiences Posted on Yelp.com Impact theHospitality Industry Contemporary Management Research Vol. 13 No. 2 pp. 107-130 2017 Pei-Ju Lucy Ting, Szu-Ling Chen, Hsiang Chen, Wen-Chang Fang 英文
Correlation between Employee Bonus and Company Performances: The Case on FTSE TWSE Taiwan 50 Index Companies Taiwan Journal of US-China Public Administration Vol. 10 No. 10 pp. 993-1003 2014 Tzu-Lan KUO, Pei-Ju Lucy TING & Kuang-Hui CHIU 英文
專案夥伴協同合作程序與價值創新之研究 行銷評論 Vol. 10 No. 3 pp. 345-370 2013 謝美珍、吳志明、丁姵如 、林婷鈴 中文
A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user The Marketing Review Vol. 8 No. 3 pp. 255-275 2008 Damian Gallagpher, Lucy Ting & Adrien Palmer 英文

研討會論文

論文名 研討會名 研討會地點 年份 作者 語言
How to Arouse Customers' Perceived Value and Purchase Intention? The Effects of Price Presentation on Processing Fluency 2017提升競爭力與經營管理研討會 台北市,台灣 2017 Pei-Ju Lucy Ting & Wan-Chu Chao 英文
How Does Logo Display AffectConsumers’ Consumption Preference forFashion Designer Brands? 2017 Summer AMA Conference San Francisco, United States of America 2017 Pei-Ju Lucy Ting & Wen-Chang Fang & Yi-Chen Chiang 英文
Wondering What to Buy as a Gift to Intimate Relationships? Learn How to Give to Make Yourself Happier! 2017提升競爭力與經營管理研討會 台北市,台灣 2017 Ya-Han Chang & Pei-Ju Lucy Ting & Wen-Chang Fang 英文
How Annoying Is Digital Music Advertising? Users’ Reactions Toward Perceived Intrusiveness of Advertisements 2017 Summer AMA Conference San Francisco, United States of America 2017 Pei-Ju Lucy Ting & Wen-Chang Fang & Ning-Yi Yang 英文
Why We Buy What We Buy? The Role of Centrality of Green Attributes, Products Attributes and Identity Relevance in Evaluation of the Greeness of Products International Conference on Social Sciences, Economics and Finance Pattaya, Thailand 2016 Pei-Ju Lucy Ting and Yu-Xin Lu 英文
Corporations Public Allegations: The Buggering Effect of CSR Strategy on Consumer Skepticism EuroMed Warsaw, Poland 2016 Ting, P-J L& Tsai, H-J 英文
The Buffering Effect of Corporate Social Responsibility Strategy on Consumer Skpeticism International Conference on Innovation and Management Kuala Lumpur, Malaysia 2016 Pei-Ju Lucy Ting and Hsin-Ju Stephie Tsai 英文
How Annoying are Digital Music Advertising? Users' Reactions toward Perceived Intrusiveness of Advertisements International Conference on Social Sciences, Economics and Finance Pattaya, Thailand 2016 Pei-Ju Lucy Ting and Ni-Yi Yang 英文
The Determinants of Consumer Repurchase Intention on Green Beauty Products EuroMed Warsaw, Poland 2016 Tsai, H-J, P-J L Ting & Yang, A. 英文
The Buffering Effect of CSR Communication Strategy on Consumer Skepticism When Company Facing Allegations 8th Asia-Pacific Business Research Conference Kuala Lumpur, Malaysia 2015 Pei-Ju Lucy Ting and Chia-Yi Chen 英文
When the Green is Going to Be Seen Online 8th Asia-Pacific Business Research Conference Kuala Lumpur, Malaysia 2015 Pei-Ju Lucy Ting and Li-Jeng Chen 英文
For Renquing or Health? The Reciprocity in the Adoption of Telehealth Service Among Taiwanese Older Adults 8th Asia-Pacific Business Research Conference Kuala Lumpur, Malaysia 2015 Pei-Ju Lucy Ting and Sheng-Cyun Shih 英文
Going Altruistic to be seen: Status, Product Domain, and SocialImpact 8th Asia-Pacific Business Research Conference Kuala Lumpur, Malaysia 2015 Pei-Ju Lucy Ting and Lee-Chi Lu 英文
Exploring the Relationships between Environmental Attitude, Personal Norm, Subjective Norm and Energy Consumption Behavior in Household International Conference on Innovation and Management Bangkok, Thailand 2014 Shiuh-Harn Erin Tzong, Pei-Ju Lucy Ting and Helder Leite 英文
Continued Usage of Energy Management System: The Case Study of Zero Carbon Classroom in Shinbei Elementary School International Conference on Innovation and Management Bangkok, Thailand 2014 Yi-Wen Wendy Chen, Pei-Ju Lucy Ting and Hsin-Ju Stephie Tsai 英文
科技接受模型之探討:以Mac個人使用者為例 2013會計趨勢與教育研討會 台灣:台北 2013 劉景漢,林婷玲,丁姵如 中文
Nudging Residential Consumers to Save and/or Defer Energy Consumption Portugal SB13: Contribution of Sustainable Building for EU 20-20-20 Targets Guimaraes, Portugal 2013 Pei-Ju Lucy Ting and Helder Leite 英文
Study on the Trust Factors For Renewable Energy Option 2013 International Conference on Business and Information Bali, Indonesia 2013 Yean-Fu Wen, Pei-Ju Lucy Ting, Helder Leite, Chih-Chien Wang, Liang-Yu Chen 英文
Is Advanced Real-Time Energy Metering Sufficient to Persuade People to Save Energy? 2nd European Energy Conference Maastricht, Netherlands 2012 Pei-Ju Lucy Ting, Helder Leite and Theresa Ponce Leao 英文
Building Resilience in University Business Students Through Service Learning 2011 International Conference on Management Learning and Business Technology Education Kaohsiung 2011 Pei-Yuan Patty Ting and Pei-Ju Lucy Ting 英文
Bridging the Doing-Knowing Gap in Ethics Education: An Application of Service-Learning Method to Not-for-Profit Community Organisations 10th International Congress of the International Association on Public and Nonprofit Marketing Porto, Portugal 2011 Pei-Yuan Patty Ting and Pei-Ju Lucy Ting 英文
Collaborative Style of Learning: Using Web 2.0 Technology in the Context of Participant-based Learning ALT-C 2010 Nottingham, UK 2010 Pei-Ju Lucy Ting, Hsin-Ju Stephie Tsai, and Ryo Seo-Zindy 英文
An Exploratory Study of Strategies for Sustainable Fashion Consumption Academy of Marketing Annual Conference 2009 Leeds, UK 2009 Pei-Ju Lucy Ting, Chia-Chen Jenny Chen, Pei-Yuan Patty Ting 英文

專書

書名 出版社 年份 作者 語言
Multivariate Data Analysis Prentice Hall 2009 Pei-Ju Lucy Ting and Hsin-Ju Stephie Tsai 英文

丁姵如教師 專利技轉

專利

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